To assist SHGs and other village-level entrepreneurs with their product marketing and branding related requirements, ICD encourages and allows them to use the ICD Brand and platform after a few mandatory quality checks. ICD participation ensures that such products always remain safe and hygienic. Members using the ICD packaging, branding and marketing inititive contribute a small part of the profits generated by such products to welfare activities.

ICD is privileged to have some of India's top branding and marketing advisors who work pro bono to bring in their exemplary experiences into making the brand successful.