ICD helps organize women entrepreneurs in its project areas into Self-Help Groups (SHGs) by providing them several incentives. Apart from providing small loans to kick start micro enterprises, ICD also helps these SHGs with management, packaging, branding and marketing support. Today, these SHGs produce a number of spices, pickles, Amla-products such as candies and papad. They also use the ICD brand to sell these products. All profits generated in these micro enterprises are either redeployed or equally distributed among SHG members.